How much curb appeal does your commercial building have?
Whether you're preparing your commercial building for sale or simply want to ensure your business is putting its best foot forward, curb appeal is as important for commercial properties as it is residential.
An attractive street view can dramatically increase the perceived value of your property. Everything from your parking lot to your exterior landscaping to your building's front entrance can positively impact a potential customer or buyer.
Here are 4 ways to improve the curb appeal of your commercial building.
Repair and Restripe Your Parking Lot
What will a potential customer think if their first impression of your business is a neglected parking lot full of cracks, potholes, and barely-there stripes?
Your parking lot can add value to your business in more ways than one.
A parking lot full of cracks and potholes isn’t just aesthetically unappealing; it's also a liability. From personal injury risks as patrons trip over unsightly cracks to property damage risks from vehicles damaged by potholes, your parking lot could be a potential lawsuit waiting to happen.
Repair cracks and potholes and have the entire parking lot sealcoated and restriped to reduce your liability risks and increase its visual appeal.
While you're at it, make sure your parking lot is ADA compliant. Not only does an accessible parking lot ensure patrons with disabilities can access your business, but it can also keep you protected against ADA lawsuits.
Request a free consultation from JV Lucas Paving for your Bay Area parking lot needs.
As patrons move from the parking lot towards your building, landscaping is likely to be the next thing that catches their eye. Look for landscaping elements that provide a big impact with low maintenance.
- Focus on areas with prominent visibility, such as parking lot entrances and street-facing areas
- Remove dead or dying shrubs or grasses
- Refill bark
- Choose native plants or trees
- Make an impact with large trees and bushes
- Add pops of color with annual flowering plants
- Explore xeriscaping: low-water or water-conserving plants
- Repair or repave walkways
- Clean and repair benches, tables, or other outdoor furniture
Freshen Up Your Building Exterior
Take a look at the exterior of your building through someone else's eyes.
What do you see?
If the building exterior has accumulated street grime and dirt, it's time to pressure wash the exterior.
Freshen up faded or dated paint. Consider adding accent colors on trim or doors.
Take a look at exterior windows and doors. Do you need to replace them to be more energy efficient? At a minimum, make sure windows and doors are clean and functioning.
Lastly, take a look at your roof -- repair broken shingles or tiles.
Update Lighting and Signage
Good lighting is one of those things that carries a one-two punch. Not only can lighting add visibility to your business and set a mood for patrons, but it can also add to the safety of your building and, once again, reduce your liability risks.
Where can you add more lighting to your business exterior? Add lights to parking lots, landscaping areas, and your building exterior.
How does your business signage look?
Signs may need nothing more than to be pressure washed and cleaned, or they may require a bit more repair or replacement. Either way, your sign is critical to convey to patrons what to expect from your establishment. Don't leave it in disarray.
Make a Good First Impression for Your Commercial Property
You know how important a good first impression is. If you're selling a business, curb appeal can help you get top dollar for your investment. If you're staying put, curb appeal can help you build trust and add perceived value to your business from potential customers. Either way, investing in the exterior of your building is just as important as the interior. Focus on these four areas, and your commercial building is sure to stand apart from its competition.